CMO JOBS

What are the Primary Responsibilities of a CMO?

A Chief Marketing Officer (CMO) is a corporate executive responsible for marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, sales management, product development, distribution channel management, pricing, and customer service.

The CMO is a member of the C-suite and typically reports to the Chief Executive Officer. A number of Senior Vice Presidents, Vice Presidents, Directors, and other senior marketing managers responsible for various parts of the marketing strategy may report directly to the CM.

Duties include, but are not limited to of the CMO:

Research the experience of the customer in interacting with the organisation and drive improvements
Drive change across the organisation with regard to elements such as social media or digitisation
Build brand awareness and ensure that all communications align with the brand
Meet with the chief executive regularly
Attend board meetings as a member of the board and take part in discussions
Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion
Acquire reliable and comprehensive data on sales and customer experience from different departments
Use CRM (Customer Relationship Management) systems
Drive investment in digital marketing and roll out technological upgrades
Establish the marketing budget and track return on investment
Commission market research and understand how markets are changing
Communicate regularly with other departments and executives, reporting on marketing activity
Build a marketing team and mentor them
Build relationships with creative, digital and media agencies
Contribute to product development
Use analytics to drive product development
Set KPIs and report to the board on progress
Spot opportunities in the market and drive growth of the business

Requirements

Bachelor’s degree, Master’s Degree in Business Administration (MBA) often a Chartered Marketer (CIM)
15+ years’ experience in leading an integral marketing function in a large, multi-sector, multi-sited technology sector business
Demonstrable and quantifiable experience in driving successful brand and product launches that have gone on to provide competitive advantage
Excellent communication skills, organisational and analytical skills

What are the salary expectations of a CMO?

A few factors such as the maturity and size of the business will have a bearing but in broad terms a CMO will command a salary of between £100K - £250K with an attractive STIP and LTIP along with some form of equity participation in the business.

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Officer JOBS

What are the Primary Responsibilities of a CMO?