What are the primary responsibilities of an Managing Director?

The Director of Marketing is responsible for product strategy, planning and implementing the marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

Duties include, but are not limited to of the Managing Director:

  • Managing all marketing for the company and activities within the marketing department.
  • Developing the marketing strategy for the company in line with company objectives.
  • Co-ordinating marketing campaigns with sales activities.
  • Overseeing the company’s marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity
  • Preparing online and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Creating a wide range of different marketing materials.
  • Working closely with design agencies and assisting with new product launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analysing potential strategic partner relationships for company marketing.

Background of the Managing Director?

  • Bachelor’s degree, Master’s Degree in Business Administration (MBA) often a Chartered Marketer (CIM)
  • 10+ years’ experience in leading a integral marketing function in a medium size technology sector business
  • Demonstrable and quantifiable experience in driving successful product launched that have gone on to provide competitive advantage
  • Excellent communication skills, organisational and analytical skills

What are the salary expectations of a Managing Director?

Salary expectations for a Marketing Director are high. Marketing Director salaries in a small businesses would typically start around £70K per annum. Average salaries for Marketing Directors would be between £100K-£160K dependent on the size of the business, the scope of influence and the remit.

Brief tips for writing a Managing Director CV?

  • Include a profile in your CV which identifies your style of leadership and management to potential employers and highlights a particular area of success relevant to the new post  e.g. ‘A pedigree of successful international technology product launches’ 
  • Use Situation, Action and Result (SAR) to demonstrate achievements which had an impact on productivity and profitability in your last role.
  • Familiarise and integrate all the keywords for the role and sector which the business operates in.
  • Remember to include any associations you may have with professional bodies to improve the integrity of your application.


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